The short version
Shipping costs money and we don't want to go bankrupt.
The long version
Well, because we also have to pay for delivery. And that money needs to come from somewhere.
We have debated the merits of offering free shipping at length but the reality is that – without some magic source of free cash – the only place that money can come from is from you, our customer.
That leaves us with two options: hide it in the price of the product, or show it. We decided to be transparent and show it. This lets us cut our prices to the bare minimum and give you the best possible specials.
If we incorporate the shipping cost into the price of an item, you will pay too much every time you order more than one item. In reality, however, the cost of shipping doesn’t always go up with an additional item in a shipment.
By the way: the actual shipping charge you pay is a best-effort approximation of what shipping is going to cost us. As a result, sending a 3kg vase to Sandton or Cape Town can be cheaper than a 25g iPhone cover to Springbok. Don’t blame us: blame the vast expanse that is our beautiful South Africa.
We'd love to offer free shipping. But we can't, because that means turning our company into a loss-making enterprise.
How the others guys do it, you ask?
"Free" shipping websites do one of two things, both of which we don't: